Noir is the New Black – Loving Joy Launches Luxurious, Black and Brass Bondage Gear Range, Bound Noir

ETO award nominated, leather bondage brand BOUND has been a runaway success for Loving Joy since its May 2016 launch. Now, the Adult Toy Manufacturer is bringing out a new, similarly lavish sister-brand, BOUND Noir.

Loving Joy has been proudly promoting and selling its professional bondage gear collection, BOUND, globally in the last two years with widespread success. Now, with the release of Bound Noir they are combining the traditional fetish colour, black with the same brass detailing that helped the original BOUND range stand out in the first place.

With the new brand featuring a genuine leather leash, an O-ring choker, a paddle, a riding crop and a pair of slim wrist cuffs, Bound Noir promises to offer a stylish, intro-level collection that will complement the existing BOUND bestsellers, like the nubuck leather flogger and the heavy duty, padded wrist and ankle restraints.

The news that Loving Joy is expanding its Bondage Gear catalogue once more, comes as no surprise to anyone following the company’s streak of success in recent years. The global sex toy brand seems to be striking gold with all new bondage equipment releases – the recently introduced Bound to Please silicone range is receiving rave reviews on the blogger circle while the Bound to Please metal cock rings steadily becoming European favorites.

“Bound Noir has been in the making for at least a year now as we really wanted to get the range right” – says Sebastian Gonzalez, Loving Joy’s CEO. “Bound was so successful from the moment we introduced it at the 2016 ETO-show, so we had a tough act to follow, but we are confident that the 5 new additions will be just as well-received.”

He continues: “We wanted to make sure that we fill in some of the gaps that the original collection left and, in the meantime, also cater to a slightly different, perhaps more novice audience. And so, the Bound Noir paddle is small and rounded – a classic shape that we know is sought after. The new nubuck leather choker is perfect for wearing out and about on the scene; it can make for a stylish fashion statement but will work perfectly at the end of a leash in a dungeon, too. The wrist cuffs are slimmer than the brown version, so we hope that it’ll attract new BDSM-players looking for a more delicate and comfortable design.”

“Black is a more traditional colour for bondage gear, but we wanted to keep the now-signature brass detailing that made Bound so unique and popular. This makes Bound Noir a superbly elegant range, that will look great on any shop display or online listing. Of course, our customers will also be happy to hear that we have managed to maintain the same outstanding price point that they got used to with Bound already. It’s not a leap in the dark to suggest that these excellent leather items created with high quality craftsmanship will be bestsellers; this train is success-bound, so get on board and get Bound now!”

The Bound Noir Nubuck Leather Leash, O-Ring Choker Collar, Paddle with Brass Stud Details, Riding Crop and Slim Wrist Cuffs are all available to purchase now from the official online Loving Joy adult toy store. If you would like to become a stockist of the popular Bound Noir range then please feel free to contact us.