Loving Joy was developed back in 2009 with the intention of marketing high quality pleasure products that provide excellent value for both retailers and consumers. Since then the brand has gone strength to strength building up a balanced catalogue of high-end sex toys like the interchangeable vibrator, DUA, or the recently released massage wand, VITA, as well as more basic, bread-and-butter type of lines like realistic dildos, masturbators, and penis sleeves.
Loving Joy has expanded it’s sub-brands that offer premium quality bondage equipment, highly durable metal toys and chastity devices. Their nubuck leather brand, BOUND, was nominated for an ETO-award two years in a row, while sub-brands, like the tail butt plug line, Furry Fantasy, has been gaining fans all over the internet, including high profile experts such as Cara Sutra.
The decision to create an attractive and SEO-optimised website for Loving Joy and all its sub-brands comes as we prepare to support both our domestic and international partners through a difficult and uncertain time in retail.
We’ve been reading so many articles in 2018 highlighting the difficulties facing retailers nowadays and the drop of both sales and footfall in physical stores – said Sebastian Gonzalez, Loving Joy’s CEO. This is a massive issue, brick-and-mortar stores are at the heart of our economy and they occupy a very special place on the high street too, so we must do everything within our power to support them. I was involved with the creation of this website every step of the way as we really wanted to make sure that we are doing Loving Joy justice, so our customers can sell – and consumers can buy – this superb brand with confidence. Loving Joy has been our flagship brand for a decade now and our well-timed and well-considered product launches have given it a sort of Golden Age or renaissance in recent years, so it was time to give it a suitably informative and professional website.
We are now focusing on introducing a really cool feature – continued Gonzalez –, a store locator that will show website visitors where they can buy Loving Joy products. This feature will provide backlinks to our customer’s websites, increasing their exposure, link authority and general SEO. The site is SEO-friendly, so we are expecting it to rank well for a variety of keywords, and this should help the sale of the brand across the platforms.
This is only a first step, and the site is still a work in progress, but we have so many big plans for it, that I can barely keep all the spoilers to myself. I’ve been a passionate advocate for Loving Joy – our customers will know this very well – and to see it finally graduate and become the global brand it was always meant to be is extremely satisfying.